NO GLASS BEYOND THIS POINT
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The name, actually explained

It's Dutch.
(Sort of.)

Zwembad is Dutch for swimming pool. Say it out loud and you're already most of the way to Swimbad. A pool wine deserved a pool name — so we borrowed one and let it go swimming.

Though we like to think literature nearly got there first. In the 1920s, on his way to being tried for obscenity, James Joyce wrote:

“Sinbad the Sailor and Tinbad the Tailor and Jinbad the Jailer and Whinbad the Whaler…” — JAMES JOYCE, ULYSSES

And on and on and on. Given enough time, he might just have gotten to Swimbad the Sailor. We choose to believe he would have.

Either way, we're weary of the notion that wine must somehow be important, when it really needs only to taste good to be of worth. Sure, we all have differing ideas of what tastes good. But there are some wines almost everyone finds pleasing.

Rosé is that.

The Swimbad rosé label — a woman riding a giant goldfish across a pool while a man walks the diving board behind her

The label. Also the entire business plan.

The wine

The tipple of the tempting.

Whether we're in Touraine, Tempe, Tuscaloosa, Tuscany or Saint-Tropez — when we're in it just for the pleasure, most of us are comfortable with rosé. The palest rosés are ascendant, and Provence, the archetypal French vacationland, is the poster child for what modern rosé ought to be: pale, quenching, lip-smacking.

Swimbad Rosé is a classic G·S·M — Grenache, Syrah and Mourvèdre — an ideal French rosé with that slight weight and character that keeps you wading back in.

Pale salmon in the glass. Strawberry, citrus zest, a saline snap at the finish. Best served cold enough to fog the glass, somewhere within ten feet of water.

GRENACHE SYRAH MOURVÈDRE FRENCH ROSÉ SERVE ICE-COLD, POOLSIDE FEATHERWEIGHT · SHATTERPROOF
A hand holding a bottle of Swimbad rosé in front of the ocean
The bottle

Real wine.
Unserious bottle.

Swimbad comes in featherweight, shatterproof PET. It chills faster than glass, weighs next to nothing in a cooler, and bounces where glass would end the party — which is exactly where this wine wants to be.

Glass is lovely at dinner tables. Swimbad is for everywhere else:

THE POOL DECK THE BEACH A BOAT A PICNIC BLANKET A BACKYARD PARTY AN OUTDOOR CONCERT A ROOFTOP LAKE DAYS APRÈS-SKI ANYWHERE WITH BARE FEET & NO-GLASS RULES

Wine that goes where glass can't.

A Swimbad rosé PET bottle standing in beach sand with surf behind it
go on — drop it 👇
In the wild

Made for wherever
there's water.

Two bottles of Swimbad rosé standing in beach sand
LOW TIDE, HIGH SPIRITS
Swimbad rosé held up against the sea
POOL OPTIONAL
Should we enjoy wine for what it is?

Yes.

As Joyce said of Ulysses: the “book should end with the most positive word in the English language.” So does ours. If wine isn't necessary, why isn't it? Seeing the downside of everything is easy. Our goal is to find the positive.

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Want Swimbad on your shelf, your list, or your towel? Tell us who you are and we'll get back to you.